Reality is setting in that the “new normal” is becoming “normal.” The pandemic is a stark reminder that we must practice innovative strategies in our business—for-profit and nonprofit.
The accelerated crisis will continue to challenge brands and ask us to rethink our messaging strategy, voice, and in some cases, even our mission. More than ever before, stakeholders are watching organizations respond. Businesses must work to create an authentic identity that will win and keep brand loyalty in a time with many unknowns.
In this SVP Dallas Workshop, we will listen and learn from SVP Dallas Partners Chris Kroeger, Maddy Kulkarni, Steve Dennis, and Tynesia Boyea-Robinson from CapEQ as they discuss the business realities of our times and give us a real-world look at how we can shift our thinking, maximize our brand and marketing relevance and encourage bold decisions from leaders.
Tynesia Boyea-Robinson, President & CEO, CapEQ
Steve Dennis, President & Founder, SageBerry Consulting
Chris Kroeger, Adjunct Professor of Marketing, Texas Christian University
Maddy Kulkarni, Global Marketing Director, Sustainability & Purpose, PepsiCo
Special thanks to our sponsor, Something Good Consulting Group, for their support of social impact and corporate social responsibility in North Texas.